Clarke Lambert
Construction
A full AI Platform build for a premium UK construction and maintenance contractor — 20+ pages, AI pre-construction advisor chatbot, tender hub, procurement portal, accreditations hub, case studies, insights, and a full RFQ conversion system.
"Built to last. Built to win."
Construction
Sector
20+
Pages Built
9 Divisions
Services
SSIP · RoSPA · IOSH
Accredited
A premium contractor with a digital presence to match
Clarke Lambert Construction is a North West multi-service construction and maintenance contractor, trading since 1991. Delivering extensions, refurbishments, fire safety improvements, and compliance works for schools, care homes, commercial buildings, and community spaces, they operate across Education, Healthcare, Commercial, and Community sectors.
In the construction industry, a company's website is often the first thing a procurement manager, architect, or local authority sees before deciding whether to invite a tender. Clarke Lambert needed a platform that could walk into a boardroom and win business on its own — one that communicated their 35-year track record, their accreditation stack, and their multi-trade capability with the clarity and authority that commercial buyers demand.
Product Systems AI delivered a full AI Platform build: 20+ pages spanning 4 sector hubs, 9 service pages, a case studies library, an accreditations hub, a procurement portal with tender resources, supply chain standards and policies, a maintenance enquiry system, and a full RFQ conversion flow. At the heart of the platform sits James — an AI pre-construction advisor chatbot trained on Clarke Lambert's services, sectors, and compliance framework, available 24/7 to qualify leads and answer procurement queries before a human ever picks up the phone.
The site is currently in preview as Clarke Lambert finalises their project photography library ahead of full public launch — a testament to the care they take in presenting their work, both on site and online.
Premium work, underwhelming digital presence
- ✕Existing digital presence didn't reflect 35 years of specialist construction expertise
- ✕No structured sector hubs for Education, Healthcare, Commercial, or Community
- ✕No AI-powered lead qualification — enquiries arrived unqualified and unfiltered
- ✕Accreditations (SSIP, RoSPA, IOSH, SafeContractor) buried or absent online
- ✕No tender hub, procurement portal, or supply chain resources for B2B buyers
- ✕Missing the commercial credibility signals that local authorities and architects require
A contract-winning platform built for commercial buyers
- AI chatbot "James" — 24/7 pre-construction advisor trained on CLC's full service stack
- 4 sector hubs (Education, Healthcare, Commercial, Community) with dedicated pages
- 9 service pages with technical specifications and compliance callouts
- Accreditations hub: SSIP, RoSPA, IOSH, SafeContractor, Garland Approved
- Tender hub with procurement resources, supply chain standards, and policies
- Case studies library with 3 published long-form project narratives
- Full RFQ form with project type, budget range, location, and scope capture
- Maintenance enquiry system and planned preventative maintenance portal
Built for performance and trust
React 19 + TypeScript
Fast, type-safe reactive UI
Node.js + tRPC
Full-stack type safety
AI Chatbot (James)
24/7 pre-construction advisor
S3 File Storage
High-res project photography
RFQ + Tender System
Qualified lead capture
Google Analytics
Visitor & conversion tracking
Cookie Consent
GDPR-compliant analytics
Tailwind CSS
Industrial-grade visual system
Manus Hosting
99.9% uptime, CDN-backed
From brief to contract-ready platform
Project Timeline
Key milestones and achievements throughout the development process
Discovery & Brief
Clarke Lambert Construction came to Product Systems AI with a clear challenge: their existing digital presence didn't reflect the quality and scale of their work. They needed a website that could win commercial contracts, showcase their portfolio, and communicate their expertise to developers, architects, and project managers.
Design & Brand System
We developed a bold, industrial aesthetic that communicates strength, precision, and reliability. Deep navy and steel blue tones were chosen to convey corporate confidence, with high-contrast typography that commands attention on any screen.
AI Platform Build
Built a comprehensive 20+ page AI platform: 4 sector hubs, 9 service pages, accreditations hub, case studies library, procurement portal, tender hub, maintenance enquiry system, and a full RFQ conversion flow. The AI chatbot James was trained on Clarke Lambert's full service stack and deployed as a 24/7 pre-construction advisor.
Preview Launch
Clarke Lambert Construction launched in preview mode with the full platform live and operational. The team is finalising their project photography library ahead of full public launch — a testament to the care they take in presenting their work, both on site and online.
Our old website was holding us back from winning the commercial contracts we knew we were capable of. Product Systems AI rebuilt our entire digital presence — the new site positions us exactly where we need to be. We’ve already had enquiries from clients who said the website was the reason they reached out. It’s been a game changer.
Simon C.
Director, Clarke Lambert
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